Millennials

Startups aim at "QVC for millennials"

Illustration: Rebecca Zisser/Axios

No one has yet built a “QVC for millennials,” but that’s not stopping entrepreneurs from trying to put a uniquely tailored twist on home shopping.

The bigger picture: A slew of companies are working to marry millennials’ affinities for online video and shopping — and capitalize on their arrival as the most populous generation.

Gen X bought the most homes, but debt killed their American Dream

Data: Kurz et al. 2018; Chart: Naema Ahmed and Harry Stevens/Axios

When Generation X was the age of millennials, they had significantly more financial assets — more even than the Boomer generation before them, according to a new report by the Federal Reserve Bank.

If any generation could be called "entitled," it might have been Gen Xers — if it weren't for the typically large debt that ultimately crushed their chances of wealth.

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