Stories by Caitlin Owens

How to brand a health care company

Oscar's branding. Photo: Oscar

If you're a health care company looking to brand yourself as tech-forward but still approachable, you’re going to need a medium-weight serif font.

The intrigue: Flatiron Health, One Medical and Oscar all use strikingly similar typefaces in their marketing materials. Business Insider noticed this trend — possibly because it uses one of the same fonts.

DNA testing scams on the rise in low-income, senior-living communities

A walker and an electric wheelchair in a nursing home
An electric wheelchair and walker. Photo: Robert Nickelsberg/Getty Images

State authorities are warning of an alleged scam involving DNA tests that's targeted to low-income and senior-living communities, Bloomberg reports.

How it works: The alleged scammers visit these communities and offer to perform DNA tests. They then collect information from people in government health programs, like Medicare and Medicaid, that can be used to bill the government for unneeded medical care or to commit identify theft.

A renewed push for 3-parent IVF in the U.S.

Image of a baby sleeping as someone rests a hand on it.
Photo: Katie Rollings/Getty Images

A group of scientists, patient advocates and bioethicists are pushing for Washington to lift the ban on mitochondrial replacement therapy, a procedure that combines genetic material from a mother, father and female donor, Stat News reports.

The big picture: Advocates for the procedure say it helps women who carry genetic diseases have healthy children that are biologically related to them. Opponents cite safety, ethical and religious concerns.