AT&T Time Warner merger

Trump administration offers a new guide to vertical mergers

The Trump administration is telling companies what they're up against with the Justice Department and Federal Trade Commission if they embark on a merger similar to the AT&T-Time Warner deal, under new draft guidelines for so-called vertical mergers proposed Friday.

Why it matters: These new guidelines seek, for the first time since 1984, to formally lay out how regulators consider whether a vertical merger will hurt competition and should therefore be blocked.

Exclusive: AT&T's Xandr readying 2020 WarnerMedia integration

AT&T's advertising division Xandr is preparing to further integrate its advertising and data operations with WarnerMedia's advertising and data operations this year, Xandr CEO Brian Lesser said in an exclusive interview with Axios at CES in Las Vegas.

Why it matters: Lesser says that the integration is a necessary step in realizing the full value of AT&T's recent acquisitions of Time Warner and AppNexus, and that combining the brands is a top priority for 2020.