Technology

Exclusive: Using data to track transphobia in media

 producer, activist and writer Andrea James
Producer, activist and writer Andrea James. Screenshot via Kickstarter

Rather than react one story at a time to negative media coverage of the transgender community, producer, activist and writer Andrea James wants to map out the bias, in hopes of eventually eliminating it.

What's new: For the past year, James has been working on a data visualization project tracing connecting threads and shared sources in biased coverage. On Monday, James is going public with the effort, called The Transphobia Project, and launching a Kickstarter campaign in hopes of being able to fully fund the effort.

Survey: Consumers OK with smart speaker ads

Amazon Echo
Amazon Echo Plus smart speaker. Photo: Olly Curtis/Future Publishing via Getty Images

Consumers find voice-based ads on their smart speakers to be more engaging and less intrusive than pitches in other media, according to a new survey by Adobe.

By the numbers: According to the findings, 43% of consumers found smart speaker ads to be less intrusive, compared to 26% that held the opposite view. (About 31% were neutral on the question.)