Netflix stock was up roughly 15% in after-hours trading Tuesday after the streaming giant announced it had beat investor expectations on earnings, revenue and user growth.
Flashback: Netflix failed to meet investor expectations around user growth in July during its second quarter earnings report, causing it's stock to drop nearly 14% in after-hours trading.
By the numbers, per CNBC:
Between the lines: Some analysts have been bearish on Netflix's ability to grow its user base in North America, due largely to saturation in that region.
Go deeper: The business of Netflix, explained
Facebook and Twitter are declining as news and media referral sources on mobile, according to a report from traffic analytics company Chartbeat, which finds that users are increasingly using search for news as well as migrating to publisher and news aggregation apps.
Why it matters: The increase of social media distribution on smartphones meant that more people generally had access to more news and information than ever before, but a lot of it was unvetted, one-sided or outright false.
Between the lines: Three market forces are pushing news traffic to come from places other than traditional forms of social media...
The big picture: Since January 2017, per Chartbeat...
The bottom line: At a high-level, it's an example of how new technologies can be partially regulated by market pressure (and threats of democratic government regulation) over time.
The world's largest advertising companies face a growing threat from clients moving more of their media strategy and creative businesses in-house.
Why it matters: The trend is happening amid a trust fallout between agencies and companies over murky ad-buying and contract bidding practices, some leading to federal investigations.
Driving the news: A new report from the Association of National Advertisers (ANA) finds that agencies are suffering more than ever from companies shifting marketing functions that were typically outsourced to agencies to teams in-house.
What they're saying... The head of marketing and communications at a well-known consumer packaged goods company put it this way to me on a call:
Between the lines: Financial struggles and minimal oversight at some of the biggest global agencies have for years led to bad practices, like kickbacks and bid-rigging, that have led marketers to question whether their dollars are being wasted.
The big picture: The biggest agency holding groups, such as WPP, Omnicom and Publicis Groupe, have been struggling to drive growth over the past year.
The bottom line: "Investors are generally negatively oriented around agency holding companies at present, largely understandably," writes Brian Wieser, a Senior Research Analyst for Advertising at Pivotal Reearch, in a Q3 research note.
What's next: Some marketing executives say this conundrum has pushed them to move away from agency retention models and instead move toward a fixed-fee project billing model.
