Stories by Sara Fischer

Kamala Harris is the Democrats' 2020 social media phenomenon

Data: NewsWhip; Note: Values represent the sum of Facebook interactions and Twitter Influencer Shares; Chart: Harry Stevens/Axios

Esports market expected to surpass $1 billion globally in 2019

Reproduced from Newzoo; Chart: Axios Visuals 

The global esports market is expected to surpass $1 billion this year — a 27% increase from last year — thanks to the explosive growth of brand sponsorships and media rights, according to the latest forecast from esports data company NewZoo.

Why it matters: More brand sponsorships means that companies see esports as a prime opportunity to get in front of younger audiences that could be big spenders. In total, NewZoo says sponsorships have grown by more than 30% since last year.

Publishers balk at Apple's news subscription deal

Apple CEO Tim Cook with hands together
Apple CEO Tim Cook. Photo: Stephanie Keith/Getty Images

Apple is set to debut a news subscription business at a March 25 media event, according to BuzzFeed News. But there's a hitch: A number of key publishers are balking at the terms Apple is offering, per the Wall Street Journal, objecting to Apple's reported take of almost half the revenue and limits on their access to customer data.

The big picture: The news industry is already reeling from the massive shift of ad dollars to the two digital advertising giants, Google and Facebook. Now it looks to publishers as if Apple wants a cut of their subscription cash, too.

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