Stories by Sara Fischer

Twitter refines political ad rules

Photo: Omar Marques/SOPA Images/LightRocket via Getty Images

Twitter announced updates to its new political ad ban on Friday, clarifying how it will define political ads and what exceptions exist for certain advertisers.

Why it matters: The new details include bans on specific advertising micro-targeting, which is something that industry leaders and regulators have been calling for in light of research and reporting showing how micro-targeting can be abused to spur misinformation.

Democrats' problem breaking through on impeachment

Illustration: Aïda Amer/Axios

Opening Day of the impeachment hearings hardly hit blockbuster status, generating middling viewer interest compared with other Trump-era political hearings.

Why it matters: Democrats are banking on the public spectacle of the hearings to shift more independents and Republicans in favor of impeaching President Trump — but new data about Wednesday's hearing shows the difficulty in capturing the attention of a nation that's developed a higher tolerance for permanent political drama under the current president.

First televised impeachment hearing draws 13 million viewers

State Department official George Kent and acting U.S. Ambassador to Ukraine Bill Taylor. Photo: Joshua Roberts/ Pool/Getty Images

The first televised impeachment hearing drew a sizable audience of about 13 million live viewers, according to early Nielsen ratings released by Fox News on Thursday.

Yes, but: Those numbers, while big, are smaller than the viewership of other major Trump-era political hearings. About 19.5 million people tuned in live to James Comey's testimony in June 2017, and about 20 million watched the Brett Kavanaugh hearing in Sept. 2018.