Details: The new tool, called "Off-Facebook Activity" will roll out first internationally and then in the U.S. in coming months. It will allow users to not only erase their histories if they choose to, but also to disconnect future off-Facebook activity from their accounts moving forward.

• If users clear their off-Facebook activity, Facebook says it will remove their identifying information from the data that apps and websites choose to send the company. It also says it won't use any of the data to target ads to users on other Facebook-owned properties, like Instagram or Facebook Messenger.

By the numbers: Facebook says that the average person with a smartphone has more than 80 apps and uses about 40 of them every month, which makes it difficult for people to keep track of who has their information and what they're using it for.

Be smart: The move will undoubtedly impact Facebook's business, as the company makes most of its money off of data-based advertising targeting. But the company says "it believe(s) giving people control over their data is more important."

• Yes, but: While the move gives users more control over how their data away from Facebook is shared and used, users still cannot control how Facebook uses its browsing data while they are using Facebook, Instagram and Messenger.

The big picture: The rollout comes at a time when Facebook is under immense regulatory scrutiny. State attorneys general are reportedly preparing an antitrust probe into Big Tech companies, following a similar announcement from the Justice Department last month. Facebook said on its last earnings call that the Federal Trade Commission is also looking into its dominance.

The bottom line: The move is a positive step toward giving users more control over their data, but that doesn't mean the company is immune from future data privacy hiccups or scandals.

• Russia: Facebook found 2 Russian-backed misinformation campaigns earlier this year targeted at users in Eastern Europe, including Russia, along with Central Asia.
• Myanmar: Facebook admitted last year that its platform was used by Myanmar military officials to systemically target a mostly Muslim Rohingya minority.

The big picture: There was a longtime narrative that social media and cyber manipulation was caused by everyday hackers who sought to disrupt society, but increasingly, tech companies and law enforcement are finding that there are more abuse cases by governments than rogue actors.

What's next: After uncovering the Chinese efforts Monday, Twitter said it will no longer accept advertising from from "state-controlled news media entities."

Flashback: Last year, Jennifer Grygiel, an assistant professor at the Newhouse School of Communications at Syracuse, found that U.S. government-backed Radio Free Europe/Radio Liberty, which typically broadcasts abroad, bought ads on Facebook targeted at users in the US.

Go deeper: How online propaganda weaponized social media

Details: On mobile, where the majority of search traffic takes place, organic searches have fallen about 20%, and have instead been replaced by paid searches and "zero click" searches, or search queries that result in snippets of information being presented, removing the need for a user to click into a link.

• In January 2016, the report notes, more than half of mobile searches ended without a click. Today, it's almost two-thirds.

Go deeper: The death of the click