Business

Lime and Bird pass the 10 million scooter ride mark

A Bird and Lime scooter on the sidewalk.
Photo: Justin Sullivan/Getty Images

It turns out scooter rentals are popular: Lime and Bird have each already crossed the 10 million ride mark, with Lime recently reaching 11.5 million.

Why it matters: Scooter rentals are seen as the "new ride-hailing" by investors and users alike, the former chasing the next transportation hit and the latter looking for an easy alternative to auto traffic. At least for now, it looks like Bird and Lime are neck and neck in the race.

An old Macy's learns new tricks

Trying out Macy's VR furniture shopping and AR makeup browsing. Photos: Erica Pandey/Axios

At 2.5 million square feet, the Macy's in Manhattan's Herald Square is the largest store in the U.S. But an entire city block of real estate in one of the world's busiest spots is little more than a burden if the legacy retailer can't figure out how to attract customers in the age of e-commerce.

Visiting New York, I tested some of Macy's new virtual reality, augmented reality and machine vision features.