Financial firms hop on the podcast bandwagon

Illustration of a microphone surrounded by exclamation points
Illustration: Sarah Grillo/Axios

Financial firms are getting in on the podcast mania.

By the numbers: All but two of the 10 biggest U.S. financial institutions by revenue have podcasts — the majority of which debuted within the past year, according to data compiled for Axios by analytics firm Chartable.

News podcasts go mainstream

Illustration: Sarah Grillo/Axios

New data and investments into news podcasting suggests that the format is not just a fad, but a trend that's here to stay.

Why it matters: Newsrooms are finding that podcasts are helping them develop stronger audiences and, in some cases, make more money. At a time when the news economy is unstable, podcasts offer newsrooms a chance to drive new business.