Podcasts

Podcast events are making a killing

Data: Vivid Seats; Chart: Andrew Witherspoon/Axios

The number of events that have sold based on podcasts has increased by over 2000% in the past six years, according to ticket sales data from Vivid Seats, one of the largest independent ticket vendors in North America.

Why it matters: Live events offer podcasts the opportunity to monetize outside of audio ad revenue, which is growing but still pretty small compared to radio ad revenue.

David Axelrod and Mike Murphy launch politics podcast

This image is a screenshot of an ad that reads "Axe & Murphy;" Hacks on tap
Courtesy Cadence13

Two of the great living campaign talkers, David Axelrod and Mike Murphy, team up for a "Hacks on Tap" podcast from Cadence13, taking listeners "deep inside the top level of American politics."

What to expect: The vibe is a bar full of campaign reporters, where one can pull up a stool to listen to two guys who have been in it, but now aren't tied to cable news cycles.