Uber wants to make it easier for people to brag about their low carbon footprint, CEO Dara Khosrowshahi said at the APEC CEO Summit.
The company is rolling out an Emissions Savings feature that shows riders the emissions they've saved by choosing Green and Comfort Electric rides.
Why it matters: "We have seen that most customers aren't willing to pay more [for rides in EVs] even though they want to do good," he said, referring to Uber's policy of paying out EV drivers more than those who drive gas-powered vehicles.
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