Live: Apple's big media event

Oprah on the stage at Apple TV+ launch
Oprah was one of the many stars on stage to launch Apple TV+ Monday.

Apple unveiled a slew of media-focused products and services from its Cupertino, Calif. headquarters.

The big picture: The company is going all-in on its services, introducing new media apps and services like Apple News+ and Apple Arcade, and bolstering others like its payment options with a credit card.

Apple's Hollywood debut

Apple CEO Tim Cook at a product launch in Brooklyn in December. Photo: Stephanie Keith/Getty Images

After months of rumors and speculation, Apple is finally unveiling its plans to take on Hollywood and the news business.

Why it matters: Apple's efforts to get into content have had mixed success to date. But with iPhone sales tapering off, the company aims to make more money from software services, which include news and entertainment as well as storage and payments.

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