Amazon HQ2

After Amazon HQ2, Northern Virginia tries to build regional brand

View of Crystal City, Virginia, where Amazon's HQ2 will be located.
A view of Crystal City, the Arlington, Virgina, neighborhood where Amazon has chosen to base its second North American headquarters. Photo: Jahi Chikwendiu/The Washington Post via Getty Images.

Capitalizing on the area's success in luring Amazon's second headquarters, 10 counties and cities from Northern Virginia are joining forces to strengthen their collective regional brand.

Why it matters: Getting separate jurisdictions to work together on economic development efforts is a familiar challenge for large metro areas that encompass multiple cities, counties or even states that often end up competing against each other.

Amazon's HQ2 could drain D.C.'s tech talent

Illustration of a drained cellphone battery in the shape of the Washington Monument
Illustration: Sarah Grillo/Axios

Amazon is only just starting to post job openings for its second headquarters in northern Virginia — and local startup founders are watching with apprehension.

The big picture: Amazon HQ2 has the potential to turn the D.C. region into a tech hotspot, but smaller companies are worried that the short-term impact of Amazon coming to town will be a brain drain.