Advertising

E-commerce is upending Madison Avenue, led by Amazon

Illustration: Aïda Amer/Axios

E-commerce is colliding with digital advertising and forcing traditional ad agencies to embrace data and distribution around specific platforms like Amazon and Google.

The big picture: Today’s marketing landscape revolves around the major platforms (Google, Amazon, Facebook) that make money by offering brands a wide variety of advertising opportunities — from search and social media ads to sell to consumers directly, to video campaigns to improve a company’s reputation.

Google's next big moneymaker is Maps

Google Maps
Google Maps. Photo: Jaap Arriens/NurPhoto via Getty Images

Google has begun building out the next phase of its advertising business around its ability to track users' locations in real time. 

Driving the news: The company has begun publicly talking about its next big moneymaker: Maps.