Advertising

Drug ads may overwhelm consumers

In this image, an open orange pill bottle spills small white pills onto a plain white countertop.
Photo: Tom Kelley/Getty Images

Federal regulations require drug companies to include both major and minor side effects in their direct-to-consumer advertising — the risk of heart attacks as well as, say, dry mouth.

Why it matters: All of that information may be overwhelming consumers, causing them not to internalize the most significant risks, according to Scientific American.

Digital ads expected to crush everything else this year

Adapted from eMarketer; Note: Forecast as of February 2019; Chart: Andrew Witherspoon/Axios

U.S. ad dollars spent this year on digital channels, including desktop, mobile, search, and social media, will surpass the total spent on non-digital ad channels, like television, out-of-home (billboards), radio, newspapers and magazines, according to a new projection from eMarketer.

Why it matters: 2017 was the first year that digital ad spending passed the television ad spend in the U.S. Now, digital is growing so quickly that it's slated to surpass revenue from all of the old-school mediums that for decades dominated the entertainment landscape.

More stories loading.