Eight months ago, Abed "Abe" Ibrahim was a one-man band β cook, small business owner, pitchman β trying to save his tallow-fried chicken joint in Southwest Philly.
Today, he's running a new location in the suburbs with a five-person staff β and he aspires to turn his upstart restaurant into a casual dining juggernaut.
Why it matters: For Ibrahim, a viral social media post meant the difference between closing and scaling up β and unlocked a devout health-conscious customer base.
