Philly is trolling Knicks fans with billboards across the city

Driving the news: Visit Philadelphia is running the digital billboard campaign across the region for the rest of the Sixers-Knicks playoff series.

• They're also rallying fans on social media to help the Sixers maintain home-court advantage for Game 3.

Catch up quick: Some Knicks fans had to pay premiums on the secondary market to score tickets after the Sixers instituted a residency requirement for anyone buying tickets through the team's website.

• The move followed Sixers center Joel Embiid's urging fans not to resell their tickets to avoid a repeat of 2024, when he said Knicks fans turned Philly's home arena into "Madison Square Garden East."
• Philly fans told Axios they passed up big paydays to ensure Knicks fans stayed out of tonight's game.

The bottom line: Philly — not rapper and longtime Knicks fan Ja Rule — is the king of the "clap back."