Roundhill Investments is launching a new thematic ETF designed to give everyday investors exposure to the world of professional sports.
Details: The Roundhill MVP ETF (NYSE: MVP), which launches Wednesday, consists of teams like the Knicks (via shares in MSG), leagues like Formula One (via shares in Liberty Media) and brands like Nike and Adidas.
As if the Bucs QB doesn’t get enough fan/hate mail, Tom Brady is now asking fans to text him ... sort of.
What happened: Brady posted a video on his social media accounts yesterday with the caption: "Trying something new here...Hit me up at (415)612-1737. Rule #1...no texting on Gamedays."
Boston Red Sox majority owner John Henry has agreed to sell a roughly 11% stake in the team's parent company to RedBird Capital Partners, Axios has confirmed with a source close to the situation. Separately, LeBron James has acquired around a 1% stake in the club, although without investing any new money.
Why it matters: It's a massive return on investment for Henry, who in 2001 paid what was then a record $700 million for the Red Sox. This deal values its parent company, Fenway Sports Group, at around $7.3 billion.
The Olympic torch relay kicks off next week at a spectator-free "Grand Start" in Japan, with organizers hoping to avoid a cancellation after last year's delay.
The big picture: The Tokyo Olympics start in four months, and there's considerable opposition to the Games in Japan, AP reports.
"The Volume," a sports podcast network from Colin Cowherd — the veteran sports talk radio host — has struck a comprehensive content deal with the Action Network, a subscription sports betting media company, executives tell Axios.
Why it matters: It's a rare talent partnership between two upstart media companies, both focused on sports.
Front Office Sports, the sports media company centered around newsletters, expects to be profitable this year on high 7-figures in revenue, its CEO Adam White tells Axios.
Driving the news: The company moving forward lean into the branding "FOS" as it starts to build more newsletter products for general sports consumers, in addition to its core products catered to professional business audiences.
Joe Montana, Jerry Rice and Charles Woodson have joined the growing roster of athletes to exclusively partner with Fanatics Authentic, the online retail giant's collectibles and memorabilia arm.
The state of play: Known primarily for apparel, Fanatics also deals in memorabilia, which occupies an important corner of the exploding sports fandom investing complex.
