Axios

The NFL said Thursday it reached new deals with all of the major TV networks and Amazon to distribute its content through the 2033 season.

Why it matters: Despite people cutting the cord at record rates, these deals ensure that most of the NFL's games will continue to be primarily accessed via traditional TV, helping to prop up the Pay-TV industry for at least a few more years.

Baseball scouts are back at the ballpark after being sidelined for a year, but their ranks have thinned considerably since the last full season.

By the numbers: About 20% of scouts have been laid off since the start of the pandemic, per USA Today.

Welcome to the NCAA Tournament's "First Four" play-in round, the first official day of truTV Awareness Month.

Tonight's slate (all times Eastern):

Dick Hoyt, the inspirational father who pushed his son Rick in a wheelchair through 32 Boston Marathons, died Wednesday at age 80.

How it all started: Rick, now 59, was born with paraplegia and cerebral palsy. In 1977, when he was 15 years old, Dick agreed to help him participate in a 5-mile charity event.

Yankees fan LeBron James is now a part-owner of the Red Sox following a restructuring of the team's parent company, Fenway Sports Group.

Behind the scenes: Red Sox majority owner John Henry has agreed to sell an 11% stake in FSG to private equity firm RedBird Capital Partners.

Roundhill Investments is launching a new thematic ETF designed to give everyday investors exposure to the world of professional sports.

Details: The Roundhill MVP ETF (NYSE: MVP), which launches Wednesday, consists of teams like the Knicks (via shares in MSG), leagues like Formula One (via shares in Liberty Media) and brands like Nike and Adidas.

As if the Bucs QB doesn’t get enough fan/hate mail, Tom Brady is now asking fans to text him ... sort of.

What happened: Brady posted a video on his social media accounts yesterday with the caption: "Trying something new here...Hit me up at (415)612-1737. Rule #1...no texting on Gamedays."