Stories by Kendall Baker

Why the Alliance of American Football is focusing on data

gif of a football
Illustration: Rebecca Zisser/Axios

The Alliance of American Football made its debut this past weekend and produced some very solid ratings. But we're not here to talk about ratings — we're here to talk about the business model.

Why it matters: The AAF is not a football league; it's a tech company. Does it sound a little corny to say that? Yes, but I promise I'm not just reading from some Fyre Festival-esque pitch deck— it's the truth.

Premier Lacrosse League takes Silicon Valley startup approach

In this animated image, a white lacrosse stick rises up from a pile of other white lacrosse sticks.
Illustration: Rebecca Zisser/Axios

The Premier Lacrosse League (PLL) just closed a Series A funding round led by Alibaba co-founder (and former Yale lacrosse player) Joseph Tsai, who also owns stakes in the NBA's Brooklyn Nets and WNBA's New York Liberty.

Why it matters: The most popular upstart sports league at the moment is the Alliance of American Football (AAF). The most interesting upstart sports league at the moment is the PLL.

Amateur hockey goalies for rent

hockey goal with pucks in it
Hockey goal. Photo: Jim McIsaac via Getty Images

"In Toronto, a surplus of amateur hockey teams has led to a thriving marketplace for that most sought-after of necessities: someone willing to play goalie," the NYT's Curtis Rush writes.

What's happening: To meet this demand, a rent-a-goalie marketplace has emerged, with apps like Book a Goalie and Goalies to Go playing the role of matchmaker.

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