Axios

Amazon hit a significant milestone today, hitting the $2 trillion market cap club.

The big picture: While much has been made lately of Nvidia's explosion through the $3 trillion threshold, joining Microsoft and Apple, a couple trillion is nothing to sneeze at.

• Besides those three, only Google's parent Alphabet is above the $2 trillion mark.

Amazon closed up 3.9% today to hit the mark, and it's up 29% since the start of the year.

Totally Cool, a Maryland company, has recalled nearly 70 ice cream products sold under 13 brand names because they could be contaminated with listeria.

Why it matters: Listeria monocytogenes can cause serious and sometimes fatal infections in young children, frail or elderly people and others with weakened immunes systems, according to the recall notice on the Food & Drug Administration website.

The prices for the most common NFTs in the No. 2 and No. 3 collections have been battling all year, and are once again coming to a head.

The big picture: Bored Apes Yacht Club and Pudgy Penguins are down for the year, as the NFT market hasn't recovered the magic of 2021.

• Yes, but: Bored Apes, launched by the once-vaunted Yuga Labs, is down much, much more.

Between the lines: NFTs are released in collections, with some having rarer traits. Floor prices refer to the price of the most common items in a collection.

Don't call it a comeback.

• Meme coins are still the driving narrative among retail crypto investors, but there are early, early signs that traders might be getting interested in decentralized finance (DeFi) again.

What they're saying: Wintermute, the giant trading shop and market maker, noted in its most recent market report that some of the best meme coins are a bit down (like dogecoin and pepecoin 👆) and DeFi is a bit up (like Lido and Aave 👆).

What we're watching: The narrative might switch soon.

Two founders of a project that released a token called HYDRO are headed to prison.

Why it matters: The Justice Department has put market manipulators on notice.

Driving the news: Shane Hampton and Michael Kane received prison sentences (the former for just under three years, the latter for just under four).

• The gist of the complaint against them: Contracting to spin up fake volume to make it look like people wanted their token.
• Kane pleaded guilty last year and Hampton was convicted in the Southern District of Florida in February. In total, four men have been convicted of various charges, from price manipulation to wire fraud.

A new force is emerging that may bring inflation down further in the coming months: Americans are increasingly intolerant of price hikes.

Why it matters: Anecdotes from corporations suggest that consumers who were once unfazed by price hikes are now resisting them — and businesses have to do more to entice shoppers in a way not seen since before the pandemic.

The Biden administration is making a not-so-subtle push to encourage companies to exercise pricing restraint, using both carrots and sticks.

The intrigue: Companies that announce splashy price reductions can expect public praise from the highest levels of government. For those that don't, attacks on sky-high profit margins, so-called junk fees, and the like.

Coinbase, the U.S.'s largest crypto exchange, quietly removed the newsfeed from its app a few months back.

Why it matters: Crypto media publications are suffering traffic woes, likely for a lot of the same reasons mainstream sites are — but the change at Coinbase removed a constant source of eyeballs that the industry's media could count on.

Bill Barr, the former U.S. attorney general, is advising military drone maker Dzyne following its acquisition of defense tech company High Point Aerotechnologies, Axios has learned.

Why it matters: This is his only gig advising a defense company, and Barr is one of several Trump administration alumni now at Dzyne, pronounced "design."

The first rule of Richmond: Don't talk about Richmond.

• That's locals' unofficial motto for Virginia's capital, an oft-overlooked yet culturally rich, midsize East Coast city with a lower-than-average cost of living.

Republicans are twice as likely as Democrats to blame the government for inflation while Democrats are twice as likely as Republicans to blame corporate greed, according to the latest Axios Vibes survey by The Harris Poll.

Why it matters: A messaging battle over who's most responsible for higher prices on goods and services in the post-pandemic world — and what to do about it — may take center stage when President Biden and former President Trump meet for Thursday night's debate.

The summer of food deals has a magic number with the $5 value meal, the fast-food industry's latest push to bring consumers back.

Why it matters: Restaurant chains, including McDonald's, Burger King and Starbucks, are promoting affordability as consumers trade down to eat at home.