Reddit, the online forum, has officially filed to go public on the New York Stock Exchange, in a large deal that will be a major test to the U.S. IPO market.
Why it matters: The company has been hoping to list since confidentially filing in 2021, but the market downturn forced it to pump the brakes.
The top 25% of TikTok users produce 98% of the public videos found on the platform, according to a report from Pew Research Center.
Why it matters: Americans are flocking to short-form video platforms like TikTok for news and information, which means a small number of active users have increasing influence.
As chief marketing officer for retirement services firm TIAA, Micky Onvural is tasked with grabbing an audience's attention, and convincing them to consider and ultimately engage with TIAA's products.
Why it matters: Asone of the few to have jumped between CMO and CEO roles, Onvural is adept at tying comms and marketing to the overall business.
Lyft's very visible, high-profile mistake — a typo in last week's earning release that affected the stock price— warranted an equally visible and high-profile response.
Why it matters: Typically, companies in crisis limit a CEO's press exposure, issue a broad statement and go underground until the news cycle has passed.
J.M. Smucker —the food and beverage manufacturer behind brands like Smucker's jelly, Jif peanut butter, Folgers coffee and Twinkies — is leaning on marketing and communications to unite its employee base and build its next $1 billion brand.
Why it matters: Since taking the helm in 2016, CEO Mark Smucker told Axios he has prioritized communication and views it as a lever for maintaining competitive advantage.
Luca Netz, the CEO of NFT line Pudgy Penguins, the one NFT line that's bucked the downward trend in the blockchain market over the last year, has got his eye on making it the number one brand in the space.
Why it matters: Non-fungible tokens have made something new in the world: a proven means to get a new IP brand off the ground as early supporters profit from its success.
Yale is the latest university to reverse its pandemic-era test-optional policy and will again require standardized tests scores to apply, underscoring a debate in higher education over how to best vet prospective students.
Why it matters: The correlation between SAT and ACT results and future student success is complicated, surrounded by conflictingresearch and points of view among school administrators and education advocates.
Substack on Thursday will announce that more than 3 million customers subscribe to paid newsletters on its platform, up from 2 million announced last year and 1 million in 2021.
The big picture: Substack raised tens of millions of dollars at a lofty valuation with the assumption that it could reach a critical enough mass of paid subscribers that it could one day become profitable and self-sustaining.
Japan's stock market has reclaimed the high-water market set before its asset bubble burst in the early 1990s.
Why it matters: It's a reflection of how a couple of strategically important corporations find themselves at the epicenter of two key economic trends at the moment: the AI boom, and worsening relations between China and the West.
Dunkin' has introduced new fruit-flavored energy drinks that contain slightly less caffeine than Panera Bread's Charged Lemonades, which led to lawsuits over customer deaths.
Why it matters: Heavily caffeinated beverages like energy drinks are growing in popularity but can carry health risks.
Former President Trump's lawyers on Wednesday asked the New York civil fraud case judge who last week ruled he should pay a $355 million fine to postpone enforcement of the judgment for 30 days.
The big picture: Attorneys for Trump and his co-defendants say New York Attorney General Letitia James should have notified them before submitting a draft proposal on Tuesday for N.Y. Supreme Court Justice Arthur Engoron to sign, four days after his ruling.
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