Democratic 2020 hopeful Pete Buttigieg is — by every measure — having an ascendant moment as a candidate for president.
Why it matters: The South Bend, Ind. mayor is generating more social media interest on a per article basis than any of his rivals, according to data from social media analytics company Newswhip. And that's just one of many signs of intensifying interest in "Mayor Pete."
Since his March 10 CNN town hall, he's added 447k followers on Twitter. His next closest 2020 competitor, Beto O'Rourke, has picked up 137k in that period, per CrowdTangle.
Buttigieg has generated more engagement with his tweets (2.10 million interactions) during this period than any other candidate's main account except O'Rourke (2.17 million) — with half as many followers.
During this period, he's added more followers on Instagram (90k) and Facebook (75k) than any other candidate except O'Rourke (92k, 82k), per CrowdTangle.
Buttigieg, 37, has made a name for himself with his unconventional background — he's an openly gay, Episcopalian, Navy veteran, Rhodes scholar millennial who speaks 8 languages.
“If you were to design the exact opposite of Donald Trump, it would be Pete Buttigieg.”
— Christopher Massicotte, partner at DSPolitical
The stories about him that have generated the most interest include:
Linguistic ability: Buttigieg answered a reporter's question in Norwegian. He taught himself the language in order to keep up with an author he liked.
On religion: "We have this totally warped idea of what Christianity should be like when it comes into the public sphere, and it’s mostly about exclusion.”
On MAGA: He said the notion of making America great again is "not honest" because it doesn't address the way the economy is being transformed by automation.
In the last week, Buttigieg has gotten two other pieces of news that point to his rise as a candidate:
He announced Monday that he has raised $7 million since launching his exploratory committee in January.
The bottom line: It remains to be seen how much of the Buttigieg interest is a flavor-of-the-month sugar rush vs. momentum that continues to build and can sustain itself for a year and a half.
Mayor Pete Buttigieg. Photo: Justin Sullivan/Getty Images
Pete Buttigieg has raised more than $7 million since launching a presidential exploratory committee in January, the potential candidate announced Monday morning.
Why it matters: Buttigieg started with low name recognition and earned more organic search interest than initial media visibility, but reached as high as 4th in a recent nationwide poll.
"This is just a preliminary analysis, but our team’s initial report shows we raised over $7 million dollars in Q1 of this year. We (you) are out-performing expectations at every turn. I'll have a more complete analysis later, but until then: a big thank you to all our supporters."
— Mayor Pete, in a tweet
Over the past week:
Buttigieg criticized President Trump's "MAGA" slogan: There is a "false promise being peddled by this White House that the solution is just to turn back the clock …'We’re gonna make America Great again?' You know, what does that mean? It means 'we're going to stop the changes so you don't have to change anything,' and it's not honest. You can't have honest politics that revolves around the word 'again.'"
He also claimed "enormous respect" for Hillary Clinton, who he criticized in January for her claiming that America is "already great": "Just to make this clear, I think America would be a much better place if she were president ... That's why I voted for her and that's why I campaigned for her."
What's next: Expect more campaigns to announce their fundraising tallies today, since 2019's first quarter of fundraising ended yesterday.