Axios

Uber saw its stock drop by more than 5% despite beating analyst expectations of its revenue and losses for the third quarter.

Why it matters: Uber, as well as rival Lyft, still faces the difficult challenge of convincing investors that it will eventually make a profit. While its business grew, the company's losses for the quarter ($1.16 billion) also increased compared to the same quarter a year ago.

Microsoft held a four-day workweek experiment in Japan this summer and reported that its workers' productivity spiked despite spending less time at work, according to CNN.

Why it matters: Microsoft shut down its offices in Japan every Friday in August, and the technology company said the extra day off boosted productivity by 40% — measured by sales per employee — compared to the same period the previous year.

Hoping to stem a forecast rising tide of faked video, Adobe, Twitter and the New York Times are proposing a new industry effort designed to make clear who created a photo or video and what changes have been made.

Why it matters: With editing tools and artificial intelligence rapidly improving, it will soon be possible to make convincing videos showing anyone saying anything and photos of things that never happened.

Adobe is debuting a new app, Photoshop Camera, designed to bring the power of the popular photo-editing tool straight into the camera. The move allows consumers to apply artsy filters, swap out backgrounds and more even before the picture is taken.

Why it matters: Adobe has a goal of getting its tools in the hands of vastly more people. That means reaching consumer shutterbugs where they are at, which increasingly is within the camera app of their smartphones.

Microsoft is announcing today that its Bing search engine and Edge web browser will now focus primarily on business users.

Why it matters: For Bing, the move is a recognition that a years-long effort to take on Google in the broad-based search business has failed. In browsers, meanwhile, the shift is a sign of how far the mighty have fallen: Two decades ago, Microsoft's Internet Explorer dominated the browser market so thoroughly it was seen as a monopoly.

Apple CEO Tim Cook, unveiling a $2.5 billion plan to help alleviate California's housing availability and affordability crisis, told Axios in an interview that Apple feels "a profound responsibility" to the region where it was born and thrived.

• "It’s just unsustainable," Cook said. "This problem is so big that the public sector cannot do it alone."

Sen. Josh Hawley says Apple and TikTok may be threatening U.S. national security through their Chinese operations and connections.

• In an exclusive interview with "Axios on HBO," the Missouri Republican called out Apple for choosing Chinese profits over American values. He also called on TikTok, owned by Beijing-based ByteDance, to testify under oath that it does not share American data with China's Communist Party.