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Nike earnings beat expectations after launching Kaepernick campaign

Colin Kaepernick's Nike billboard
A Nike ad in New York featuring Colin Kaepernick. Photo: Angela Weiss/AFP via Getty Images

Nike's quarterly earnings and revenue beat analyst expectations, despite many believing the company's bottom line would suffer from its decision to feature former NFL quarterback Colin Kaepernick in its signature "Just Do It" campaign, CNBC reports.

The big picture: The company posted earnings of $0.52 per share against an expected mark of $0.46, while hauling in $9.37 billion in 4th quarter against an expectation of $9.18 billion. The company's shares were up 7.1% at market close on Friday.

Go deeper: The rise of "belief-driven" buyers

The NFL's ratings are on the rise again

The NFL's logo
The NFL's logo. Photo: Robin Alam/Icon Sportswire via Getty Images

After years of declines, NFL television ratings are showing modest gains. for most packages, AP Sports Writer Joe Reedy reports.

Why it matters: These are the first gains for America's most popular sports league in two years, Reedy writes. The NFL had seen a sharp decline in ratings with a 9.7% decrease in 2017 and an 8% decrease in 2016.