Esprit pop-up coming to Chicago's Michigan Avenue
Gen Xers are getting a chance to relive their youth with a new pop-up store on the Magnificent Mile.
Driving the news: Chicago is one of three U.S. cities where the fashion company Esprit is opening a pop-up shop. It'll open Sunday at 900 N. Michigan Ave.
Why it matters: From "Barbie" to Blockbuster, Chicago can't get enough of its nostalgic pop-ups this year — and this might be your rare opportunity to shop the brand that left its cultural imprint on the '80s and '90s.
The big picture: Esprit is looking to open more U.S. stores, and the pop-up will test whether a permanent store would do well in Chicago.
Flashback: A California couple launched Esprit in the 1960s based on "the revolutionary spirit" of that decade, but it's most associated with sweatshirts and T-shirts emblazoned with its logo (stenciled letters, with an "E" made up of three horizontal lines).
- The company claims it was at the forefront of "eco fashion" in the '90s by producing 100% cotton garments.
What they're saying: "This experiential retail space on Chicago's Magnificent Mile, one of the most iconic and exhilarating neighborhoods in the world, will allow customers to experience Esprit's brand pillars — playful, modern, cool," Esprit CEO William Pak said in a statement.
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