Axios

The White House and Republican Hill leaders are setting a dauntingly high bar for their plan to replace Obamacare:

• Trump's top economic adviser, Gary Cohn, told Chris Wallace on "Fox News Sunday" that the administration will do "whatever it takes" to get the bill passed.
• When NBC's Chuck Todd asked on "Meet the Press" what success would look like, HHS Secretary Tom Price said it means "more people covered than are covered right now, and at an average cost that is less" (which contradicts the administration's line that coverage is the wrong focus).
• Price also told Chuck that "nobody will be worse off financially."
• Speaker Ryan told John Dickerson on CBS's "Face the Nation" that he agrees with President Trump that the 2018 elections would be a "bloodbath" for Republicans if they fail to pass his Obamacare replacement.

Echoing into the week: On ABC's "This Week," Arkansas Sen. Tom Cotton had this warning for Republican House members: "Do not walk the plank and vote for a bill that cannot pass the Senate and then have to face the consequences of that vote."

Sen. Tom Cotton warned House Republicans on Sunday that the House Republican Obamacare replacement bill can't pass the Senate as written — and that they could lose the House in next year's elections if they vote for it. "I'm afraid that if they vote for this bill, they're going to put the House majority at risk next year," Cotton said on ABC's "This Week." He warned that it would have "adverse consequences for millions of Americans" and wouldn't lower costs: "Do not walk the plank and vote for a bill that cannot pass the Senate and then have to face the consequences of that vote."

Why it matters: Cotton's warning was even more urgent than his comments last week that the House should slow down. Earlier in the show, Office of Management and Budget director Mick Mulvaney said the speed of the process isn't a problem, because the bill is just "a framework" and Cotton and other senators will have chances to amend it. But Cotton says the bill would require "a lot of carpentry," because it would leave Obamacare's insurance regulations in place, which he says drive up costs.

Peggy Noonan column in the Wall Street Journal, "House Republicans Repeat an Obama Error: Like the Democrats in 2009, the majority party's priorities aren't responsive to the moment":

"The GOP's first big legislative endeavor, the repeal of ObamaCare, has been understood as a classic fight between party leadership and the more conservative and libertarian wings ... I wonder if it will not also become a struggle between the leadership and the Trumpian core."

"The new bill lacks an air of appropriate crisis ... We are in the midst of the kind of crises that can do nations in. It is pleasant to chirp, as Speaker Paul Ryan does, of 'choice' and 'competition' and an end to 'paternalistic' thinking on health care. Is it responsive to the moment? Or does it sound like old lyrics from an old hymnal?"

Well, that didn't take long. Two days after Republicans in the Ways and Means and Energy and Commerce Committees voted to repeal and replace Obamacare, they're now being targeted by social media ads accusing them of doing things like voting to "strip away health care" from their constituents.

Save My Care, a grassroots coalition of health care advocates, is launching the five-figure ad buy, which will run the ads on social media and encourage voters to demand their representatives change their position before the bill reaches the House floor.