Aug 26, 2023 - Politics & Policy
Trump scores huge mug shot windfall
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Former President Trump's 2024 campaign had its best day of fundraising yet after the release of his mug shot in Fulton County, aides tell Axios.
The big picture: The iconic image — the first of a U.S. president and representing 13 of Trump's 91 pending criminal counts — took over the internet in the hours after its release.
- His campaign pulled in $4.18 million on Friday, an official told Axios.
- Fundraising totaled $7.1 million in the 48 hours since Thursday's release. Politico was first to report on the numbers.
- The campaign has raised nearly $20 million in the last three weeks, the official said.
Trump previously scored big fundraising wins from bad legal news.
- The campaign reported a $5 million haul in 48 hours after news of his first indictment, as Axios first reported.
- Trump has pleaded not guilty to his first three indictments, and proclaims his innocence on the fourth.
Between the lines: Trump mug shot merch is everywhere, and the campaign has laid its claim to the proceeds.
- "If you are a campaign, PAC, scammer and you try raising money off the mugshot of @realDonaldTrump and you have not received prior permission …WE ARE COMING AFTER YOU ... you will NOT SCAM DONORS," Trump aide Chris LaCivita posted to "X" on Thursday.
- Trump even broke a two year silence on "X" to post the mug shot himself, along with a link to his fundraising website.
