McDonald's releases "Black Panther: Wakanda Forever" Happy Meal
McDonald's is moving from Halloween buckets to the kingdom of Wakanda for its latest Happy Meal, inspired by Marvel Studios' Black Panther sequel.
The big picture: The new "Black Panther: Wakanda Forever" Happy Meal is the fast-food chain's latest attempt to drive sales using a nostalgia and collectible play with a movie blockbuster.
- The highly anticipated movie will be released Nov. 11 and is expected to be one of the biggest movies of the year.
Driving the news: The new Happy Meal arrives after McDonald's busy October with its Cactus Plant Flea Market adult kids meals, the return of the iconic Halloween pails, the start of a test with Krispy Kreme and the Halloween release of the McRib sandwich at restaurants nationwide.
What they're saying: Jennifer Healan, McDonald's vice president of U.S. marketing, brand content and engagement, said in a statement that the first Black Panther movie "set a whole new standard for representation on the big screen."
Black Panther 2 Happy Meal toys
Details: Each Happy Meal includes one of 10 "Black Panther: Wakanda Forever" toys based on characters from the movie, including Shuri and Okoye along with new characters Namor and Ironheart.
- The toys will be available for a limited time at participating restaurants nationwide, while supplies last.
Flashback: The first "Black Panther" movie, released in 2018, is considered one of the top-grossing movies, according to BoxOfficeMojo.com.
- McDonald's had a Black Panther toy in its 2019 "Avengers: Endgame" Happy Meal.
McDonald's Black Panther toys selling on eBay
State of play: McDonald's toys have been hot in the reselling industry in recent weeks between the adult Happy Meals and Halloween trick-or-treating pails.
- The Cactus Plant toys released in early October were selling for as much as $600,000 on eBay Tuesday morning.
Yes, but: There were 200-plus auctions on eBay Tuesday for the Black Panther Happy Meal toys, which includes some of the 2019 toys.
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