McDonald's has new Cactus Plant Flea Market boxes with toys for adults. Photo: Courtesy of McDonald's
McDonald's is serving up nostalgia with new “boxed meals” for adults that look like Happy Meals and even include toys.
Driving the news: The limited-edition combo meals launching today are part of the fast-food giant's collaboration with popular streetwear fashion label Cactus Plant Flea Market and will be available while supplies last.
Why it matters: McDonald's said it is reimagining the "feeling of pure joy when you ordered a Happy Meal as a kid" with the Cactus Plant Flea Market Box for adults to reignite "a new generation’s love for our food and the brand.”
Details: There are two different meals — a Big Mac and 10-piece Chicken McNuggets — each coming with an order of medium fries and a medium drink plus the toy, McDonald's told Axios.
- The box will be available in restaurants, at the drive-thru, by delivery and on the chain's app.
McDonald's adult Happy Meal toys
State of play: One of four toys is included as "a surprise" with the meal: Three iconic McDonald's characters Grimace, the Hamburglar and Birdie, along with a new "Cactus Buddy!" figure.
Yes, but: Pictures of the toys provided by McDonald's show the classic characters have had a bit of a facelift with four eyes like Cactus Buddy, the smiley-face mascot of Cactus Plant Flea Market.
Adult Happy Meal price varies
Meanwhile, how much the meals will cost will vary as McDonald's said individual restaurants will determine prices.
Flashback: McDonald's past collabs with celebrities including Travis Scott, BTS and Mariah Carey have helped drive restaurant sales and created a buzz for the chain.
- The Travis Scott Meal, McDonald's first celebrity meal since 1992, was released in September 2020 and led to nationwide ingredient shortages.
Cactus Plant Flea Market x McDonald's merchandise
The collab includes a line of merchandise from shirts to a Grimace chair launching online at 11am ET Monday.
Of note: Ordering the special meals through McDonald's app and being opted into MyMcDonald's Rewards earns an automatic entry for a chance to win weekly giveaways of "Cactus Plant Flea Market x McDonald’s" items.
- McDonald's said no purchase is necessary to enter and entries can also be submitted at a special Appstakes website.
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