The measurement landscape is more crowded and fragmented than ever, leaving advertisers overwhelmed with trying to hold publishers to account.
Why it matters: The measurement industry underpins how the $1 trillion global ad industry is planned, priced and justified. Without clarity, marketers risk wasting money and annoying consumers.
Major platforms continue to define and measure video views differently, creating confusion and inconsistency for advertisers and publishers.
Why it matters: The problem has become more urgent as more viewing and ad dollars shift to creator content inside platforms that operate as closed, opaque ecosystems.
Chinese hackers are targeting more sensitive U.S. targets than ever — not to smash and grab, but to bide their time.
Why it matters: Beijing is investing in stealthy, persistent access to U.S. systems — quietly building up its abilities to disrupt everything from federal agencies to water utilities in the event of escalation with Washington.
Joby Aviation and L3Harris Technologies are collaborating on an optionally manned vertical-takeoff-and-landing aircraft.
Why it matters: The previously undisclosed project will undergo real-world testing shortly. It's expected to fly this fall and is scheduled for military demonstrations next year.
If you want a job safe from AI, consider becoming a trader. Robinhood's CEO tells Axios human traders will not be replaced by AI in the foreseeable future.
Tech companies are finally generating real revenue from their AI investments, but they're pouring that money — and more — back into data centers in a bet that the AI boom is just getting started.
Why it matters: Investors will want to see those massive investments not only generate revenue, but profits too.
Why it matters: Centuries after they were considered medicinal, mushrooms are today's go-to "functional" food — with a brain-boosting, sustainable aura.
