An AI-generated video of rabbits jumping on a trampoline that went viral this week — and was widely believed to be real — proved even cute animal vids aren't safe from convincing slop machines.
Why it matters: All the fake AI-generated content online is sapping the joy of casual scrolling.
Why it matters: Their most frequent searches on the platform — dressing for Pilates, upping their skincare game and being better parents — contrasts with coverage of their online habits and hyper-masculine stereotypes.
The measurement landscape is more crowded and fragmented than ever, leaving advertisers overwhelmed with trying to hold publishers to account.
Why it matters: The measurement industry underpins how the $1 trillion global ad industry is planned, priced and justified. Without clarity, marketers risk wasting money and annoying consumers.
Major platforms continue to define and measure video views differently, creating confusion and inconsistency for advertisers and publishers.
Why it matters: The problem has become more urgent as more viewing and ad dollars shift to creator content inside platforms that operate as closed, opaque ecosystems.
Chinese hackers are targeting more sensitive U.S. targets than ever — not to smash and grab, but to bide their time.
Why it matters: Beijing is investing in stealthy, persistent access to U.S. systems — quietly building up its abilities to disrupt everything from federal agencies to water utilities in the event of escalation with Washington.
