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Al Bernstein (left) and Brent Musburger unveil VSiN's first studio in 2017. Photo: Ethan Miller/Getty Images

As the U.S. sports betting market matures, a robust media landscape is forming alongside it, with companies aiming to educate and entertain bettors.

The state of play: One of the early entrants is Vegas Stats & Information Network (VSiN), which launched in January 2017. VSiN has three studios in Las Vegas (South Point, Mandalay Bay, Circa), one in Atlantic City (Borgata) and one outside Chicago (Rivers).

  • Much like Bloomberg, Cheddar and other financial news networks that broadcast from the floor of the New York Stock Exchange, VSiN produces upward of 16 hours of daily programming from inside major sportsbooks.
  • Circa opened two weeks ago with the "world's largest sportsbook," and VSiN has a studio inside (see below).
  • "The sports betting world pays attention to the numbers Circa releases, and we're right there, creating content from a place that helps open the market," says CEO Brian Musburger, who recruited his uncle and longtime sportscaster, Brent, to leave ESPN and join VSiN nearly four years ago.

The big picture: Sports betting media can take on many different forms, from your standard handicapping show to more educational or comedic offerings.

  • Informative: This is VSiN's niche. "Early on we wanted credibility with hard core sports bettors, but now as the market matures we've also recognized there's a need for more 'sports betting 101' content," says Musburger.
  • Entertaining: Think Barstool, whose personalities don't profess to be experts, but their audience doesn't care. For them, it's about (virtually) sitting on the couch with friends, making bets and having a good time.
  • Mainstream: When you think of a mainstream sports betting program, perhaps you're envisioning a "SportsCenter"-style show with a betting tilt. That's essentially what ESPN's "Daily Wager" is, and "Fox Bet Live" is similar.

What to watch: Sports betting programming was once considered taboo for TV networks. Now, it's table stakes for survival and a new way to keep fans engaged.

  • Some networks will create their own programming, while others will pay companies like VSiN to produce shows for them (MSG+ already does this).
  • Meanwhile, digital outlets are creating their own content and earning affiliate revenue from sportsbooks by sending them potential customers.

Go deeper: The thriving offshore betting market

Go deeper

Updated 2 hours ago - Sports

Swimmer Chase Kalisz first American to win Tokyo Olympics gold medal

Chase Kalisz of Team United States celebrates after winning the Men's 400m Individual Medley Final on day two of the Tokyo 2020 Olympic Games at Tokyo Aquatics Centre in Tokyo, Japan. Photo: Al Bello/Getty Images

Swimmer Chase Kalisz has become the first Team United States Olympian to win gold at the Tokyo Games.

The big picture: The Rio 2016 silver medalist's winning time in the men's 400 meters Individual Medley Final was 4 minutes 9.42 seconds. His teammate Jay Litherland took silver, .86 seconds behind him. Moments later, Kieran Smith grabbed a third medal for the U.S. when he won bronze in the 400-meter freestyle.

Go deeper: Full Axios coverage

Editor's note: This article has been updated with new details throughout.

2 hours ago - Sports

Gymnast Suni Lee to make historic debut at Olympics

USA's Sunisa Lee performs at the FIG Artistic Gymnastics World Championships in Stuttgart, Germany, on Oct. 13, 2019. Photo: Lionel Bonaventure/AFP via Getty Images

When Sunisa "Suni" Lee steps up to the mat at the Tokyo Olympics, she'll be thinking of her father's pep talks even as he watches from thousands of miles away.

The big picture: The 18-year-old made history this year when she became the first Hmong American to be named to a U.S. Olympic team. Even more special was her dad's presence in the crowd at the Olympic trials — it was only the second time he watched her compete in person since a 2019 accident paralyzed him from the chest down.

DOJ won't investigate nursing home deaths in N.Y. and 2 other states

People who've lost loved ones due to COVID-19 while they were in New York nursing homes attend a March protest and vigil in New York City. As of this month, Photo: Spencer Platt/Getty Images

The Department of Justice has decided not to launch a civil rights investigation into whether policies in New York, Pennsylvania and Michigan contributed to pandemic deaths in nursing homes, according to a letter sent to Republicans.

Why it matters: The Trump DOJ requested data from the three states plus New Jersey last August "amid still-unanswered questions about whether some states, especially New York, inadvertently worsened the pandemic death toll by requiring nursing homes to accept residents previously hospitalized for COVID-19," per AP.