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Smart Brevity®

Our mission

Axios gets you smarter, faster on what matters.

Manifesto, 2021 & beyond

We launched Axios in January 2017 based on this shared belief: The world needed smarter, more efficient coverage of the topics shaping the fast-changing world. We pledged to put our audience first, always. 

We met our promise and offered an antidote to this madness. Now, we are focusing our minds and manpower on a much bigger problem faced by all consumers: the erosion of truth, trust, safety and sanity in news. This is an existential threat to our democracy. It will require extraordinary effort by us and others to correct. 

In this spirit, we offer the following Axios Bill of Rights, a list of promises to our readers, listeners and viewers. We urge you to hold us accountable for living up to our obligations to you. 

  1. Every item will be written or produced by a real person with a real identity. There will be NO AI-written stories. NO bots. NO fake accounts. 
  2. We take responsibility for all content that appears on our public platforms, putting the pressure on us to provide the highest level of scrutiny.
  3. Every item will be written or produced to inform, analyze and explain. Axios will never be a platform for incitement or argument. We will never have an opinion section. 
  4. We will sacrifice scale for quality, and always aim to save you time by delivering content in the most efficient and healthy way.
  5. We will be transparent about how we make money and provide clear ways for you to tell us how we can better serve you. (Email us at [email protected].)
  6. We will play no games with your data or privacy. We will be careful and transparent, and will provide clear, intuitive ways for you to know how your data is handled. Our policy can be found here.
  7. We are committed to helping revive local journalism — and invite local readers to help us best serve their community. (Email us at [email protected].)
  8. We will go the extra mile to earn your trust. All employees are asked to refrain from taking/advocating for public positions on political topics. 
  9. We will always cover the topics of greatest consequence with clinical, critical and balanced eyes. For more details on the fact-based framework guiding our coverage, read our editorial ethics policy
  10. We believe high-quality journalism should not be an exclusive privilege. We will provide free access to the majority of our content.

Between the lines

Our fact-based editorial guiding beliefs

How it works

Our guiding principles

Data shows readers, viewers and listeners all want one thing in their news — unbiased content they can trust, delivered in an efficient and interesting manner that allows them to select how deep they want to dive into the information.

  • Every piece of content we produce is broken down and narrated with true expertise that tells our audience why it matters right away — summarized in one shareable element.
  • Our content moves seamlessly from our platform to other ecosystems (like Apple News, LinkedIn, Facebook and Twitter) to meet the audience on their terms.
  • We continue to expand the places our audience can easily access our content via our newsletters, our deep dives, website, podcasts, “Axios on HBO,” and our Axios app.

Being audience first, we made the decision to never use super annoying pop-up ads or to revert to features that are designed for short-term clicks rather than long-term usability. You should always be able to view our content without leaving your channel of news.

Our audience is smart already but they are always hungry to get smarter, faster. We resist traffic-based assumptions to dumb things down, and focus our efforts on pinpointing the reason the news matters to you.

  • Your time is valuable, so we strive to sort through all of the noise to bring you substantive and meaningful content that is truly worthy of your time.

The traditional forms of advertising — newspaper ads and expensive glossy native ads — are no longer effective. Pop-up ads are annoying. We offer a highly effective and impactful way to reach our growing audience with native advertising within our platform.

  • We work with advertisers directly to ensure their investment has a measurable return.
  • We constantly seek new ways to help advertisers reach their target without turning away our audience.

Media is a tough business. But it is a business, not a right, or charity or hobby.

  • We believe in distinguishing ourselves by delivering at a very high level on promises we make to news consumers, advertisers and subscribers. 
  • We believe success is simple: Think big, deliver big, and show authentic appreciation for those who support us.

The bottom line: We strive to be worthy of your time and trust, always.

Questions or comments? Reach us here.