Axios’ three co-founders — Jim VandeHei, Mike Allen and Roy Schwartz — launched the company in January 2017 based on this shared belief: Media is broken, and too often a scam.
Can you imagine Ford being obsessed with whether the engineers love the howl and design of the F-150 engine, instead of simply delivering an awesome truck people want to drive? Never. But that's what digital media companies too often do.
This is why we’ve engineered Axios around a simple proposition — deliver the clearest, smartest, most efficient and trustworthy experience for audience and advertisers alike.
After all, people face a growing challenge to keep pace with changes unfolding before them.
Some of the big trends that drive our coverage:
We cover this clinically, not ideologically.
Data shows readers, viewers and listeners all want one thing in their news — unbiased content they can trust, delivered in an efficient and interesting manner that allows them to select how deep they want to dive into the information.
Being audience first, we made the decision to never use super annoying pop-up ads or to revert to features that are designed for short-term clicks rather than long-term usability. You should always be able to view our content without leaving your channel of news.
Our audience is smart already but they are always hungry to get smarter, faster. We resist traffic-based assumptions to dumb things down, and focus our efforts on pinpointing the reason the news matters to you.
The traditional forms of advertising — newspaper ads and expensive glossy native ads — are no longer effective. Pop-up ads are annoying. We offer a highly effective and impactful way to reach our growing audience with native advertising within our platform.
Media is a tough business. But it is a business, not a right, or charity or hobby.