Mission & manifestoHow we make moneyOur editorial ethics policyOur editorial team
Smart Brevity®

Our mission

Axios gets you smarter, faster on what matters.

Our manifesto

Axios’ three co-founders — Jim VandeHei, Mike Allen and Roy Schwartz — launched the company in January 2017 based on this shared belief: Media is broken, and too often a scam.

  • Stories are too long or too boring. Websites are a maddening mess. 
  • The audience and the advertisers alike are too often afterthoughts. Readers get duped by headlines that don't deliver and are distracted by pop-up nonsense or unworthy clicks. Advertisers don't get the quality attention they deserve.

Can you imagine Ford being obsessed with whether the engineers love the howl and design of the F-150 engine, instead of simply delivering an awesome truck people want to drive? Never. But that's what digital media companies too often do. 

  • They produce journalism the way journalists want to produce it, often long-winded pieces that take too long to get to the point. 
  • And they design their products to maximize short-term buzz or revenue — not to deliver the best experience possible.

This is why we’ve engineered Axios around a simple proposition — deliver the clearest, smartest, most efficient and trustworthy experience for audience and advertisers alike.

After all, people face a growing challenge to keep pace with changes unfolding before them.

  • Politics, business, culture, science and technology are in constant collision, creating new conflicts, new industries, new opportunities and new challenges. 
  • The root of these changes is the awesome — and accelerating — speed and power of technology, allowing machines to often move faster than mankind.

Some of the big trends that drive our coverage: 

  • Robotics, machine learning and AI will upend vast swaths of our lives.
  • China’s influence is real and growing.
  • Human activity is posing threats to Earth’s climate.
  • Demographics show we are becoming an even more diverse nation, bringing both challenges and opportunities.
  • The U.S. government faces mounting debt, an aging population and the need to adapt to new technologies and threats faster.
  • America’s capitalistic system brims with economic possibilities but is stacked to favor the powerful and rich, exacerbating inequalities that need to be addressed.

We cover this clinically, not ideologically

  • We don’t have an editorial page and we don’t pick sides with partisan opinion. Our view: There is enough noise and our job is to sort through this.
  • Axios employees refrain from taking partisan positions or sides on social media and in public forums. It’s one small but worthy step we can take to gain and keep trust.
  • We believe truth and facts exist and must be highlighted, repeated, defended and cherished in our journalism.

How it works

Our guiding principles

Data shows readers, viewers and listeners all want one thing in their news — unbiased content they can trust, delivered in an efficient and interesting manner that allows them to select how deep they want to dive into the information.

  • Every piece of content we produce is broken down and narrated with true expertise that tells our audience why it matters right away — summarized in one shareable element.
  • Our content moves seamlessly from our platform to other ecosystems (like Apple News, LinkedIn, Facebook and Twitter) to meet the audience on their terms.
  • We continue to expand the places our audience can easily access our content via our newsletters, our deep dives, website, podcasts, “Axios on HBO,” and our Axios app.

Being audience first, we made the decision to never use super annoying pop-up ads or to revert to features that are designed for short-term clicks rather than long-term usability. You should always be able to view our content without leaving your channel of news.

Our audience is smart already but they are always hungry to get smarter, faster. We resist traffic-based assumptions to dumb things down, and focus our efforts on pinpointing the reason the news matters to you.

  • Your time is valuable, so we strive to sort through all of the noise to bring you substantive and meaningful content that is truly worthy of your time.

The traditional forms of advertising — newspaper ads and expensive glossy native ads — are no longer effective. Pop-up ads are annoying. We offer a highly effective and impactful way to reach our growing audience with native advertising within our platform.

  • We work with advertisers directly to ensure their investment has a measurable return.
  • We constantly seek new ways to help advertisers reach their target without turning away our audience.

Media is a tough business. But it is a business, not a right, or charity or hobby.

  • We believe in distinguishing ourselves by delivering at a very high level on promises we make to news consumers, advertisers and subscribers. 
  • We believe success is simple: Think big, deliver big, and show authentic appreciation for those who support us.

The bottom line: We strive to be worthy of your time and trust, always.

Questions or comments? Reach us here.