Axios

Four out of five shows watched on Netflix were found by subscribers thanks to recommendations offered them, AP's Frazier Moore reports:

• "Most every row of program suggestions (even generic-seeming categories like "Comedies" and "Dramas") is tailored for each subscriber."
• "[A] legion of Netflix 'taggers' screens every program, tagging different elements that compose it."
• "Viewer habits gathered by Netflix from its 100 million accounts worldwide add more grist to the mill."
• An example of the secret sauce: "[F]ans of the 2015 film 'The Big Short,' which deals with Wall Street dirty tricks, have been found to respond to the money monkeyshines that animate 'Ozark.'"

From Variety, estimated salaries of some of TV's highest-paid reality, news and talk show hosts:

• Ellen DeGeneres, "The Ellen DeGeneres Show" (syndicated), $50 million
• Judith Sheindlin, "Judge Judy" (syndicated), $47 million
• Matt Lauer, NBC's "TODAY" show, $25 million
• Katy Perry, ABC's "American Idol," $25 million
• Kelly Ripa, "Live with Kelly and Ryan" (syndicated), $22 million

More top earners:

• Megyn Kelly, NBC News, $18 million
• Robin Roberts, ABC's "Good Morning America," $18 million
• Jimmy Fallon, NBC's "Tonight Show," $16 million
• Stephen Colbert, CBS' "The Late Show," $15 million
• Jimmy Kimmel, ABC's "Jimmy Kimmel Live," $15 million
• Pat Sajak, "Wheel of Fortune" (syndicated), $15 million
• Ryan Seacrest, "Live with Kelly and Ryan" (syndicated), $15 million
• George Stephanopoulos, ABC News, $15 million
• Anderson Cooper, CNN, $12 million
• David Letterman, untitled forthcoming interview show (Netflix), $12 million
• Conan O'Brien, TBS' "Conan," $12 million
• Ryan Seacrest, ABC's "American Idol," $12 million
• Alec Baldwin, ABC's "Match Game," $3 million
• Jamie Foxx, Fox's "Beat Shazam," $3 million
• Mike Myers, ABC's "The Gong Show," $3 million

Go deeper ... Cover story by Cynthia Littleton, Managing Editor: Television (with charts for Drama, Comedy and Reality/News/Host) ... Salaries of TV's comedy stars (slide show) ... "The Fight for Equal Pay: Women, Minorities on TV Still Making Less Than White Men," by Senior TV Reporter Daniel Holloway.

We attended the first leg of Y Combinator's "demo day," its twice-a-year event at which startups participating in its accelerator program present their businesses in front of a room of investors and journalists. One startup that stood out was 70MillionJobs: a job-placement service for folks with a criminal record.

The opportunity: 70 million Americans have criminal records, according to the company (hence its name). Most of the current organizations helping them with employment are small non-profits. 70MillionJobs founder and CEO Richard Bronson believes there is an opportunity to build a large for-profit service. "This population is having their moment," Bronson told Axios.

Millennials are moving away from plain texting to communicating through visuals, according to Nielsen's latest millennial media report.

Plain text messaging:

• 18-35 years-old: 59%
• 35+ years-old: 73%

Visual messaging:

• 18-35 years-old: 52%
• 35+ years-old: 30%

They're also more likely to communicate in groups:

1:1 messaging:

• 18-35 years-old: 83%
• 35+ years-old: 70%

Group messaging:

• 18-35 years-old: 52%
• 35+ years-old: 40%

Brian Williams had a great eclipse lead-in on his 11 p.m. MSNBC show, "The 11th Hour": "Just when we thought we run the show down here ... "

It was a rare day of community for America: to obsess about something non-Trump — something that was bigger than ourselves, and something that was terrifying to the ancients, but a diversion and fascination (and, yes, commercial opportunity) for us.

For decades, media has been measured by reach: How many people read the paper, listen to a radio broadcast or watch a show? In the smartphone-dominated world — where any media company can access almost anyone at anytime — the fight is shifting to dominating a person's attention.

Bottom line: "What people want to combine is digital video and TV metrics," says Jane Clarke, Managing Director of The Coalition for Innovative Media Measurement. "And the current data sets aren't always clean."