Millennials ditch texts, communicate in groups

Millennials are moving away from plain texting to communicating through visuals, according to Nielsen's latest millennial media report.

Plain text messaging:

• 18-35 years-old: 59%
• 35+ years-old: 73%

Visual messaging:

• 18-35 years-old: 52%
• 35+ years-old: 30%

They're also more likely to communicate in groups:

1:1 messaging:

• 18-35 years-old: 83%
• 35+ years-old: 70%

Group messaging:

• 18-35 years-old: 52%
• 35+ years-old: 40%