Millennials are moving away from plain texting to communicating through visuals, according to Nielsen's latest millennial media report.
Plain text messaging:
- 18-35 years-old: 59%
- 35+ years-old: 73%
Visual messaging:
- 18-35 years-old: 52%
- 35+ years-old: 30%
They're also more likely to communicate in groups:
1:1 messaging:
- 18-35 years-old: 83%
- 35+ years-old: 70%
Group messaging:
- 18-35 years-old: 52%
- 35+ years-old: 40%