McDonald's Collector's Meal rolls out with collectible cups
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McDonald's Collector Meal launches Aug. 13 at restaurants in more than 30 countries. Photo: Courtesy of McDonald's
McDonald's is making a play for consumers who grew up on Happy Meals with its new Collector's Meal that debuts Tuesday.
Why it matters: This is the fast-food giant's latest temporary offer and joins the $5 meal deal, which has been extended through August in the majority of U.S. locations.
- Both meals come as consumers have been pulling back after a string of price hikes.
The big picture: Fast-food chains such as Burger King, Taco Bell to Starbucks have been promoting affordability in recent months to entice consumers to return instead of cooking their own meals at home.
- KFC announced Monday that it has added $5 value meals to its menu.
McDonald's Collector's Meal 2024
The new meal will be served all day and includes a breakfast option and two choices after breakfast hours.
- The breakfast meal is a "Sausage McMuffin with Egg sandwich," hash browns and hot coffee.
- The Collector's Meal after breakfast is a choice of a 10-piece Chicken McNuggets or a Big Mac sandwich that both come with fries and a soft drink.
McDonald's collector cups
Zoom in: McDonald's is launching the global collector's edition in the U.S. and 32 other markets with different collectible cups.
- The cup designs "highlight collectibles that were memorable in their respective markets," McDonald's told Axios.
- The U.S. cups are made of "tritan plastic," which is considered BPA-free and shatter resistant, but the company said the material and design vary by market.
The six-cup lineup in the U.S. includes:
- A Barbie and Hot Wheels cup
- Beanie Babies
- Coca-Cola designs
- Hello Kitty and Peanuts
- Shrek, Jurassic Park and Minions
- A McDonald's theme that includes Grimace and Boo Buckets in the design.
McDonald's Happy Meal collectibles
The intrigue: McDonald's adult Happy Meals started selling out immediately after they were released in October 2022. The meals' collectible toys quickly landed on eBay and online marketplaces.
- Axios spotted a few of the new Collector's Meal cups on eBay Monday ahead of Tuesday's launch.
- Prices varied but some early sellers had a full set of the cups listed for $45 while other listings were $100 and up.
State of play: McDonald's has started a new private Facebook group for collectors to talk about the brand's collectibles.
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