McDonald's extends $5 meal deal in summer of value push

• It's not just McDonald's. Sonic Drive-In, Wendy's, Burger King, Jack in the Box, Starbucks and Taco Bell have promoted value offerings in recent weeks.

Driving the news: The majority of McDonald's locations will extend the promotion through August, Myra Doria, national field president, and Tariq Hassan, chief marketing officer, wrote in a message obtained by Axios.

• 93% of restaurants in the system voted to extend the offer.
• The promotion's dates will vary by region.
• Placer.ai, a foot traffic analytics firm, said traffic to the chain jumped following the $5 special launch, "with visits to McDonald's exceeding year-to-date daily visit averages."

What they're saying: "When our customers are ordering the $5 Meal Deal, they aren't visiting the competition, and early performance shows this deal is meeting the objective of driving guests back to our restaurants," Doria and Hassan said.

McDonald's $5 meal deal extended

Zoom in: McDonald's limited-time $5 meal launched June 25 and was expected to be available for a month.

• The meal includes a choice of a sandwich (McDouble or McChicken), small fries, four-piece Chicken McNuggets and a small soft drink.
• The McDouble meal option "may be priced at $6 at select restaurants," including in California, Washington and Manhattan.

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