New $299 Trump sneakers show ex-president in aftermath of shooting
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Republican presidential candidate former President Trump is rushed offstage during a rally on July 13, 2024 in Butler, Pennsylvania. Photo: Anna Moneymaker/Getty Images
A Trump-owned company is selling limited-edition sneakers depicting former President Trump with blood on his cheek and his hand raised in a fist for $299 a pair.
Why it matters: It's the latest indication that pro-Trump vendors are capitalizing off iconic images of the Republican presidential nominee in the aftermath of Saturday's assassination attempt on him as they push for his election.
The big picture: There are 5,000 pairs of the "FIGHT FIGHT FIGHT High-Tops" for sale, according to the product webpage.
- Ten pairs of the shoes will be "randomly autographed."
- The site urges customers to show their support "and patriotic pride with these exclusive sneakers, capturing a defining moment in history."
- The shoes are estimated to ship in September or October, the site says.
Zoom in: The Trump Sneakers website is registered to CIC Ventures LLC, which is registered to a West Palm Beach company with the same address as Trump International Golf Club, according to the Florida Division of Corporations.
- A 2023 financial disclosure revealed the company is Trump-owned, according to ABC News.
- Representatives for the Trump campaign did not immediately respond to Axios' request for comment.
Trump sneakers selling out in pre-order
The latest: As of 10am ET Wednesday, the five largest shoe sizes were listed as unavailable and only smaller sizes were available for pre-order.
- The remaining shoe sizes include men's size 5/women's size 6.5 through men's 8/women's 9.5.
- The sold-out sizes range from men's 9/women's 10.5 to men's 13/women's size 14.5.
Trump sneakers website
The fine print: The products are "registered trademarks and/or trademarks of CIC Ventures LLC," per GetTrumpSneakers.com.
- "Trump Sneakers are not designed, manufactured, distributed or sold by Donald J. Trump, The Trump Organization or any of their respective affiliates or principals," it notes.
- "45Footwear, LLC uses the Trump name, image and likeness under a license agreement."
Flashback: In February, gold "Never Surrender" high-top sneakers sold out hours after their launch at Sneaker Con in Philadelphia.
- Trump started selling $59.99 Bibles in March and the sneakers website also sells cologne, coolers and golf shoes.
More from Axios:
- Vance's memoir soars after Trump picks him as running mate
- How to watch the 2024 Republican National Convention
- How photographers view the photos of Trump's assassination attempt
Editor's note: Rebecca Falconer contributed reporting. This story was updated with additional information throughout.
