American's trust in media has fallen to a historic low, according to new polling from Gallup.
Why it matters: Trust in media had previously dropped to 32% in 2016 before rebounding slightly. Those gains have essentially been wiped out, according to the poll.
Details: Only 32% of the population reports having "a great deal" or "a fair amount" of confidence that the media reports the news in a full, fair and accurate way.
The only other time in recent history that trust has fallen to 32% was in 2016.
📉 In some cases, the sentiment is worse today.
A record-high number of Americans (39%), say they don't trust the media at all. That number has steadily increased since 2018.
Be smart: Much of the sentiment dip is driven by Democrats and Independents, whose collective trust in media has plummeted 18 and 13 percentage points, respectively, from their 2018 peaks.
Younger Democrats, in particular, tend to be much less trusting of the media, according to Gallup data.
Of note: The poll was conducted in September, which means the 2023 data doesn't reflect the recent coverage of the ongoing Hamas-Israel war or the current drama surrounding the election of a House speaker.