Nielsen on Thursday introduced a new metric for measuring how many people watch streaming video and for how long.

Why it matters: Streaming is exploding, but the industry has long lacked a uniform way to measure consumption, and that has held it back from being able to integrate advertising.

CNN on Wednesday announced the cable news channel would sell "moments" from its television archives as non-fungible tokens.

Why it matters: NFTs have enabled people to become owners of unique digital property, allowing content creators to rake in fortunes.

Spotify has inked an exclusive deal with Alexandra Cooper, host and creator of the popular podcast "Call her Daddy."

Why it matters: Spotify has dished out hundreds of millions of dollars in exclusive content deals over the past year in an effort to bolster its podcasting business. This deal is notable in that the audience is mostly younger women.

Politico’s top editor Carrie Budoff Brown is joining NBC in a high-level executive position at the network that includes overseeing the "Meet the Press" franchise, sources familiar with the discussions tell Axios.

Why it matters: Budoff Brown has been with Politico since its earliest days in 2007 and is admired among newsroom staff. Her departure will be a major loss to the organization.

Consumers and streamers are gravitating towards shows that are released weekly, as opposed to binge-watching shows that are released all-at-once, according to data provided exclusively to Axios from Parrot Analytics.

Why it matters: Streamers are no longer competing against traditional TV for consumers attention — they're competing against each other. Weekly releases help reduce subscriber churn.

Venture capital firm Andreessen Horowitz on Tuesday launched a content site called Future, after months of anticipation.

Behind the scenes: The site is expected to provide what a firm spokesperson calls an "optimistic" view of technology, in contrast to what it believes is excessively negative coverage in the traditional tech media.

About 963 newsroom jobs have been lost so far this year — down 91% from the 10,576 cuts through the same period last year, according to new data.

The big picture: Other factors, like record advertising growth and the speedy return of live events, suggest the media industry is rebounding quicker than it originally anticipated.

Mashable editor-in-chief Jessica Coen is joining Morning Brew as chief content officer, Axios has learned. She will report to CEO Austin Rief.

Why it matters: She's the latest high-profile hire for Morning Brew, which has added dozens of new people since Insider purchased a majority stake in the outlet last fall.

YouTube will stop accepting ads for its masthead ad unit from certain verticals, including alcohol sales, gambling, prescription drugs, and election and political ads, Axios has learned.

Why it matters: YouTube's masthead, a highly visible rectangle across the top of the homepage, is often the platform's most expensive and sought-after ad unit.

After years of dominating video streaming, Netflix is beginning to eye new business lines that could help it stay ahead of competitors.

Driving the news: The company on Thursday unveiled an online merchandise store, Netflix.shop, that features products inspired by shows on its streaming platform.