Comcast, NBCUniversal's parent company, and Roku struck an agreement on a video distribution deal, a Roku spokesperson confirmed to Axios on Friday evening.

Why it matters: The deal means that all of NBCU's apps, its 11 network apps, 12 NBCU local station apps and 23 Telemundo-owned local station apps, won't go dark on Roku. It also means that Peacock will be available to Roku customers.

Twitter is adding new security measures for a designated group of high-profile, election-related Twitter accounts in the U.S.

Why it matters: The move follows a major hack of high-profile Twitter users in July that security experts worry could foreshadow security risks ahead of the election.

New data suggests that Netflix is facing high levels of churn, or consumers canceling their subscriptions, in response to backlash around a French film called "Cuties," which director Maïmouna Doucouré says denounces the hyper-sexualization of young girls.

Why it matters: The backlash, which comes as critics allege the film in fact over-sexualizes young girls, isn't expected to have a lasting impact on the streamer, but it represents how much momentum the campaign against Netflix is picking up over this film especially as high-profile politicians have called for a boycott.

Snapchat is launching a new original series called “The Solution Committee,” starring Jaden Smith. The unscripted show features young activists and celebrities discussing racial and social justice issues, like criminal justice reform and voting access.

Why it matters: The show is part of Snapchat's effort to educate its user base about important election issues. All episodes will include a swipe-up function at the end, encouraging users to register to vote.

Facebook and Instagram have placed a ”False Information” label on a post from the Fox News show "Tucker Carlson Tonight" in which Carlson interviews Li-Meng Yan, a Chinese virologist, who has previously claimed the coronavirus "is not from nature," on Wednesday.

Why it matters: Facebook has made headlines in recent months for taking increasing action on posts from politicians and political groups containing misinformation. It's added fewer labels to high-profile media companies, which is what makes this label noteworthy.

The New York Times and Facebook have struck a multi-year partnership to co-develop augmented reality (AR) filters and effects on Instagram that help users access and contextualize New York Times journalism, executives tell Axios.

Why it matters: It's the first time that The Times has experimented with augmented reality technology at scale and off of its own website and apps. The partnership also represents an evolution in the relationship between publishers and tech companies.

The NFL is America's most valuable TV property, and it's even more important to networks and advertisers this year with entertainment production largely shut down due to COVID-19.

Driving the news: Last week's top six prime-time shows were all NFL, but despite outperforming all other forms of prime-time programming, Week 1 ratings for the league were down roughly 4% compared to the 2019 season, according to Nielsen ratings cited by CNBC.

A number of media companies, especially with audiences that skew female, are replacing top white editors with people of color.

Why it matters: A slew of top editors were forced to step down from their positions this summer after the #BlackLivesMatter movement and protests sweeping the nation forced media companies to reckon with their own shortcomings on diversity.

Facebook is investing $5 million in programs for newsrooms of color and entrepreneurial journalism, executives tell Axios.

Why it matters: The investment comes amid tensions between Facebook and civil rights leaders over the prevalence of hate speech and misinformation on its platform.

A new ad fraud scheme targeting premium publishers on connected TVs (CTV) and mobile has been uncovered by DoubleVerify, an ad fraud analytics company. The botnet, called MultiTerra, was stealing roughly $1 million per month from publishers by spoofing their ad inventory.

Why it matters: Premium publishers were particularly vulnerable to this particular attack because their ad rates (CPMs) are so high, making them an efficient target. CTV is any TV set that streams video over the internet.