Axios

Gen Z's top 5 favorite brands are Google, Netflix, Youtube, Amazon and Oreo, according to a recent Morning Consult poll.

Why it matters: The country's youngest consumers are going to help shift America's religion, racial makeup and urban concentration by 2040 — and they'll also affect how well companies succeed as their spending power increases.

Welcome to our sad, new, distorted reality — the explosion of fake: fake videos, fake people on Facebook, and daily cries of "fake news."

Driving the news: This week we reached a peak fake, with Facebook saying it had deleted 2.2 billion fake accounts in three months, a fake video of Speaker Nancy Pelosi going viral, and Trump going on a fresh "fake news" tear.

Snapchat is currently in discussions with "major record labels" to create more options for users to incorporate music into posts, the Wall Street Journal reports.

What to watch: Music content is now a necessity for social media, a former Snapchat employee told the WSJ. Snapchat is looking to add features that mirror TikTok and Instagram Stories — likely, as a way to compete.

Facebook plans to begin testing its "GlobalCoins" cryptocurrency by the end of this year, in anticipation of launching digital payments systems in nearly a dozen countries by 2020, BBC reports.

Catch up quick: Facebook's plans to develop a new cryptocurrency have reportedly involved allowing users to transfer money in WhatsApp, according to reporting on the company's strategy last year.

I'm driving another Audi this week, downsizing from the flagship A8 to the midsize A6. The price is smaller, too: The A6 starts at $58,900, but the Prestige trim level starts at $67,100.

What's new: The A6 gets a new 3.0-liter V6 engine and a new infotainment system featuring 2 large touchscreens that operate like your smartphone.

Global automakers are pouring billions of dollars into autonomous vehicles and governments are scrambling to figure out how to manage them. Often overlooked, it seems, are the people who will use them.

Why it matters: People, not robots, will ultimately determine whether AVs succeed. Aside from learning to trust the technology, people have to decide whether self-driving cars are useful, accessible and affordable.

The looming deployment of AVs could render parking garages obsolete, which has created a conundrum for developers — whether to invest in parking garages that can be converted for other uses or stop building them entirely.

The big picture: While the need for parking is acute in cities today, parking structures are typically financed with a 30-year payback and some believe that AVs will reduce or eliminate the need for parking as soon as 2030.

Every trip to a doctor's office or hospital adds more information to a deep, comprehensive record of who you are — physically, emotionally and even financially.

Why it matters: Health care data breaches are more common than ever, putting our most sensitive personal information at risk of exposure and misuse.

The Northern Virginia housing market has tightened dramatically in anticipation of Amazon's HQ2, where buyers and sellers have been scrambling for months to lock up properties and take advantage of the new demand.

Why it matters: Amazon’s move into Arlington, VA — the first of 25,000 employees will arrive in June — comes as large tech companies are being blamed for fueling inequality and gentrification in major cities around the country.