Stories by Erica Pandey

The fight for wealthy shoppers

Illustration of a hand covered in jewelry holding a computer icon shopping bag
Illustration: Sarah Grillo/Axios

For much of its existence, Walmart — with its "Save money. Live better." slogan — has catered to lower-income consumers, consistently offering the cheapest prices.

Now, as its rivalry Amazon intensifies, the retail giant is going after a wholly new cohort: the wealthy shoppers in superstar cities who traditionally shop on Amazon.

The climate stakes of speedy delivery

Illustration of a package with an earth logo on it and the words "fragile, handle with care"
Illustration: Sarah Grillo/Axios

With its acceleration of Prime shipping from two days to one, Amazon established a new normal. Soon after, Walmart and Target came out with their own super-speedy shipping options.

Why it matters: Flying, trucking and delivering millions of packages a day comes with a cost — as shoppers demand faster and faster speed, there has been a sharp environmental impact.

Walmart, Amazon, and the drone delivery wars

A sea of audience members in a dark auditorium take photos of a slide depicting a drone in the sky
Amazon debuted a new drone at its re:MARS conference. Photo: Mark Ralston/AFP/Getty Images

Drone delivery — tied up in regulatory debates and largely nonexistent beyond a few, isolated pilots — hasn't boomed in the U.S. yet, but Amazon and Walmart are placing big bets on unmanned vehicles.

The big picture: The hooplah has intensified to the point where a number of upstarts are popping up to offer drone-delivery-in-a-box to the retailers who can't afford to invest themselves. The two retail rivals are betting that drone delivery — currently estimated to be worth $30 billion — will take an increasingly large share of the $1.5 trillion logistics business.