Social media

The power of social media influencers is shrinking

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Photo: Eric Baradat/AFP via Getty Images

Online social media influencers, who are seen as a valuable asset to digital marketers, are seeing their power wane, the Wall Street Journal reports.

Why it matters: The obscurity around measurement and authenticity in the influencer space has led to a decline in trust between marketers and influencers.

Tulsi Gabbard is getting a boost from conservatives online

Data: Storyful; Note: Mentions from Facebook do not include Oct. 12-14; Chart: Andrew Witherspoon/Axios

Rep. Tulsi Gabbard has received the biggest surge of all 2020 Democratic contenders in social media mentions by percentage increase between Oct. 8 and Oct. 15 according to social intelligence company Storyful.

Why it matters: It's another example of a 2020 Democrat experiencing a boost online thanks in part to fringe voices on the right. Earlier this year, Axios reported on ways far-right voices were helping to elevate Andrew Yang.