Attending an NBA game could cost you a lot more this year.
Why it matters: A family of four will spend, on average, $304.64 for four of the cheapest available tickets, a parking spot, two beers, two sodas and four hot dogs.
The most prominent collegiate athletic conferences are coming together to build grassroots support for federal legislation regulating how athletes profit off their name, image and likeness (NIL), according to a Wednesday announcement.
Why it matters: More than 20 states have passed NIL laws in the last two years with varied levels of restrictiveness, leaving athletics programs to scramble to attract talent in the absence of a uniform standard.
