The sports betting content frenzy is heating up, as operators continue looking for ways to own content — a far more efficient long-term vehicle for acquiring customers than traditional paid marketing.
Driving the news: Two weeks after acquiring sports betting network VSiN (Vegas Stats & Information Network) for ~$100 million, DraftKings has hired its first-ever chief media officer, Axios' Sara Fischer reports.
An Atlanta high school bearing the name of the first Ku Klux Klan grand wizard will be renamed in honor of the late baseball great Hank Aaron, the Atlanta Journal-Constitution first reported Tuesday.
Details: The city's school board voted unanimously Monday to rename Forrest Hill Academy the Hank Aaron New Beginnings Academy after the Major League Baseball Hall of Famer, who broke racial barriers and in 1974 smashed Babe Ruth's longstanding career home run record.
The NFL outlined in a memo sent to all 32 teams that support staff, including coaches and trainers, should be vaccinated against COVID-19 "unless they have a bona fide medical or religious ground for not doing so."
Why it matters: Anyone who doesn't fit this category and refuses vaccination will be ineligible for Tier 1 or 2 status and "will not be permitted access to the 'football only' restricted area and may not work directly or in close proximity with players," according to the memo, first reported by the NFL Network.
A federal judge approved a partial agreement between the U.S. Soccer Federation and the women's national team on unequal working conditions, per AP.
Why it matters: The approval clears the way for the U.S. Women's National Team (USWNT) to appeal a ruling last May against the world champions on equal pay returns.
