Reproduced from Morning Consult; Note: Gen Z survey margin of error ±3%, adults and millennials ±2%; Chart: Axios Visuals
Endless articles have examined how young sports fans consume content. But here's the real question we ought to be asking: What content do they consume?
Driving the news: Young sports fans don't follow sports the way their parents did. And that change in fandom gets more extreme with each generation.
Numerous journalists, from sports writers to tech reporters, have recently launched their own, independent publications, mostly via email newsletters.
Why it matters: The rise of independent journalism has breathed new life into niche content, with tools like Substack helping subject matter experts carve out their own corner of the internet.
Cable TV is dying a slow death, and after years of mostly denying that reality, America's major media companies are beginning to hedge their bets and prepare for what comes next.
By the numbers: 25 million homes have cut the cord since 2012, and another 25 million are expected to do so by 2025.
As the U.S. sports betting market matures, a robust media landscape is forming alongside it, with companies aiming to educate and entertain bettors.
The state of play: One of the early entrants is Vegas Stats & Information Network (VSiN), which launched in January 2017. VSiN has three studios in Las Vegas (South Point, Mandalay Bay, Circa), one in Atlantic City (Borgata) and one outside Chicago (Rivers).
The Miami Marlins have hired Kim Ng as their general manager, making her the first female and second Asian American general manager in Major League Baseball, the team announced on Friday.
The big picture: According to AP, Ng, 51, started her career in Major League Baseball as an intern and has over 20 years of experience in professional baseball.
