Novak Djokovic came back from two sets to one down for the first time in a major final to beat Dominic Thiem 6-4, 4-6, 2-6, 6-3, 6-4 and earn his eighth Australian Open crown.
Why it matters: The win allows Djokovic to reclaim the No. 1 ranking from Rafael Nadal and tighten the gap with Nadal and Roger Federer in the race to see who will finish with the most Grand Slam singles titles.
The big picture: With figures like that, it's no wonder the clash between Jimmy Garoppolo’s San Francisco 49ers and Patrick Mahomes’ Kansas City Chiefs drew some of the biggest names in business, sports and politics during the commercial breaks. Here are some of the most memorable ads from the big event.
President Trump quickly congratulated the Kansas City Chiefs for representing the "Great State of Kansas ... so very well" on Sunday night for beating the San Francisco 49ers to win the Super Bowl LIV.
But before he could delete his tweet and repost, many critics noted that the Chiefs play in Missouri, including current and former Democratic politicians in the state and conservative lawyer George Conway, husband of counselor to President Trump, Kellyanne Conway.
More advertisers are buying pricey Super Bowl ads this year to sell you on their values, rather than their products.
Why it matters: It's a reflection of a broader trend of companies investing more in marketing efforts that expand their corporate reputations long-term, rather than their bottom lines in the short-term.
