Happy Monday! It's the calm before this week's impeachment storm.
Today's PM — edited by Shane Savitsky — is 526 words ... a 2-minute read.
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Pete Buttigieg, who recently rocketed to the top of polls in Iowa, released a $500 billion college affordability plan today, which would make public college tuition free for households earning under $100,000 and inject $120 billion into federal Pell Grants.
Why it matters: College affordability is set to be a key issue in 2020 as the American electorate undergoes a distinct shift — with millennials and Generation Zers making up 37% of eligible voters.
By the numbers: The class of 2018 graduated with a record average of $29,200 in loans for a bachelor's degree, but the issue of college debt affects a wider swath of the country than just current students and recent graduates.
The bottom line: Buttigieg, as a moderate millennial Midwestern mayor, seems uniquely suited to speak to the issue of college affordability, and that opportunity is arriving just as he peaks in the polls.
Photo: Dale de la Rey/AFP via Getty Images
Protesters react as police fire tear gas while they attempt to march toward Hong Kong Polytechnic University.
Photo: David Dee Delgado/Getty Images
"The Hyper-Organized Christmas Shopper ... Conscientious millennials and bargain-seeking moms are wrapping up their holiday shopping before most people even start," reports the Wall Street Journal's Anne Marie Chaker (subscription).