Posh Arkansas Graveler tour to cross state in 2024

"Arkansas Traveler" lyric: "Hey farmer! Where does this road go?"

• The updated answer: "Don't know, but I'm fixin' to find out on this here bicycle."

What's happening: A group of cyclists, event organizers, politicians and Arkansas tourism staff announced the route of the inaugural Arkansas Graveler off-road cycling tour Thursday.

Why it matters: The 336-mile, fully supported event will be the first of its kind in the U.S. Catering to a crowd who want to grind all day but enjoy craft beer and chef-curated meals in camp, it has the potential to draw new visitors to the state.

• And growing the economy through tourism is a priority for Gov. Sarah Huckabee Sanders, who appointed first gentleman Bryan Sanders to head the Natural State Advisory Council earlier this year.
• Bryan Sanders wants to double the economic impact of the state's tourism within 10 years. Ways to measure the impact vary, but visitors spent $8 billion in Arkansas during 2021, according to the state tourism agency.

The big picture: Gravel cycling is among the fastest-growing trends in the sport. U.S. sales of cyclo-cross and gravel bikes grew 109% between 2019 and 2021.

• And riding a bike across a state is a thing. RAGBRAI, the Register's Annual Great Bicycle Ride Across Iowa, celebrated its 50th anniversary this year with thousands of participants, and similar events — Bike Across Kansas and Oklahoma FreeWheel — have been moderately successful.

Details: The inaugural Arkansas Graveler will start at the University of Arkansas campus in Fayetteville next June 23 and end at Arkansas State University in Jonesboro on June 29.

• Daily rides are 40-70 miles with camp spots in Oark, Jasper, Marshall, Mountain View and Cave City.
• Terrain flattens out as riders travel east, but there's roughly a 24,000-foot elevation change throughout.
• Riders' bags will be carried forward to each site by the event; a shuttle back to Fayetteville will be available in Jonesboro.

• Medical and mechanical support will be available.
• The event is touted as a gravel ride, but it'll be about a 50/50 split of paved surfaces on mostly rural roads, event director Scotti Lechuga told Axios.

The cool stuff: Breakfast and coffee will be served each morning, as well as dinner each evening using locally sourced fare. A shower station and live music also are on tap.

• Details are still forthcoming, but planned rest stops have built-in chances to enjoy fishing or try your hand at archery.

The event is produced by the Ozark Foundation, a nonprofit focused on outdoor recreation in the state.

The bottom line: The six-day tour will cost $950; a one-day "mini graveler" is $245.

What's next: Registration opens Jan. 1.

• Lechuga thinks the 400 available spots will go fast.

Go deeper:

• The Shift: Arkansas looks to match Colorado in outdoor rec economy
• Gravel biking's origins rooted in Iowa
• Walton Family's Oz Brands galvanizes Arkansas' gravel scene
• Recreation economy highlighted at Axios NWA event
• Respect Rural Roads signage revealed