Feb 22, 2024 - Business

New Orleans prepares to host Super Bowl 2025

Photo shows Mayor LaToya Cantrell and Saints owner Gayle Benson smiling at each other on stage

Mayor LaToya Cantrell presented Saints and Pelicans owner Gayle Benson with a crystal football Wednesday after the Super Bowl kickoff press conference. Photo: Carlie Kollath Wells/Axios

Louisiana leaders have big plans for Super Bowl LIX, which New Orleans will host on Feb. 9, 2025.

Why it matters: Tourism officials estimate the event will mean at least $500 million in economic impact to the state.

Driving the news: Gov. Jeff Landry, Mayor LaToya Cantrell, Saints owner Gayle Benson and other state and local leaders gathered Wednesday at Club XLIV at Champions Square to officially kick off the march to the country's most popular sporting event.

  • It will be the 11th Super Bowl in New Orleans.

The latest: The game will be at the Caesars Superdome with many other events around town. Officials say they expect at least 125,000 visitors.

Here's what we know so far about Super Bowl LIX:

Photo shows an escalator in the Superdome.
New escalators bring people to the terrace level in the Superdome. Photo: Carlie Kollath Wells/Axios

Renovations: The Superdome is feverishly working to complete a $500 million, multi-year renovation that updates entrances and adds food/drink options and more bathroom stalls.

  • It's expected to be finished in July, says Doug Thornton, senior vice president with Superdome operator ASM Global. That's just in time for Saints season and Taylor Swift's sold-out shows.
  • 2025 also marks the Superdome's 50th anniversary.
Photo shows the logo for Super Bowl LIX.
The logo for Super Bowl LIX in New Orleans is shown on a television screen during a Super Bowl Host Committee handoff news conference on February 12, 2024, in Las Vegas, Nevada. Photo: Ethan Miller/Getty Images

Logo: Tahj Williams, the queen for the Golden Eagles Mardi Gras Indians, designed the logo in her beadwork style.

  • It's the first time the NFL has collaborated with a local artist to create the Super Bowl logo.

Music: The halftime performers aren't usually announced until a few months before the game, and Lil Wayne is "praying" to get the call.

Tickets: On Location is offering Saints fans early access to Super Bowl packages now.

  • General seat tickets usually go on sale in the fall.
Photo shows three people on state with New Orleans Super Bowl branding behind them.
Kim Boyle, the chair of the supplier diversity subcommittee, talks about the need for businesses to sign up to be considered for contracts with the NFL. Photo: Carlie Kollath Wells/Axios

Vendors: The New Orleans Super Bowl Host Committee is encouraging businesses with minority, women, disabled, LGBTQ+ and veteran owners to register and compete for contracts.

The teams: It's too early to say, but more than one person on Wednesday talked about their desire to see the Saints in the big game. Who dat!

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