Toyota Stadium in Frisco will get an upgrade. Photo: Nitashia Johnson/Bloomberg via Getty Images
North Texas sports venues are joining the nationwide trend of revamping stadiums to give fans a more immersive experience.
Why it matters: Cities are investing in sports and entertainment districts with hotels, restaurants and cultural attractions surrounding stadiums.
Zoom in: Last fall, SMU unveiled Gerald J. Ford Stadium's $100 million renovation project that added 192,500 square feet of athlete facilities and new luxury fan seating.
The Dallas Wings plan to move from Arlington to the Dallas Memorial Auditorium in downtown Dallas. The auditorium's renovations are slated to be completed in 2026.
Toyota Stadium is undergoing an estimated $182 million in renovations to add shade, new suite levels and other amenities by 2028.
The intrigue: Designersare also experimenting with ways to activate stadiums during away games so home fans can share in the experience.
The Mavericks, Stars and Cowboys have all hosted watch parties at their venues for key away games.
While playing in Edmonton, Canada, in the Stanley Cup playoffs last year, the Stars used AI to project player and puck movements at American Airlines Center.
Zoom out: The L.A. Clippers' roughly $2 billion Intuit Dome features interactive controllers attached to every seat, a section for only Clippers fans and a Jumbotron decked out with T-shirt cannons designed to reach fans in the upper deck.
What we're watching: Whether the Dallas Mavericks will get a new arena.
