Mar 25, 2024 - Business

Wayfair to open first large format store in suburban Wilmette

Mall parking lot

The Wayfair store planned for Wilmette. Photo courtesy of Gensler

Online furniture retailer Wayfair will open its first large format brick-and-mortar store in May in Wilmette.

Why it matters: Wayfair will fill more than 150,000 square feet of vacant Edens Plaza space left when Carson Pirie Scott closed in 2018. It's part of a plan by Edens Plaza owner WS Development and the City of Wilmette to revamp and modernize the strip mall.

Driving the news: Wayfair announced this month that its new large format store will carry furniture, decor and home improvement items, and include interactive elements.

  • The company's plans also include an in-store restaurant — a la Ikea.

Catch up quick: Wayfair is the umbrella company for several home decorating brands, including All Modern, Perigold and Birch Lane, all of which generated $12 billion in revenue last year.

  • The Boston-based company laid off 1,650 employees this year. The CEO blamed overhiring in response to a 2020 boom in online shopping, CNN reported.
  • A spokesperson tells Axios the Wilmette store is expected to create 200 jobs.
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