Mar 12, 2024 - Business

Claire's to sell at Walgreens stores nationwide

Carrie Shepherd

kids on a table — Photo courtesy of Claire's

Hoffman Estates-based accessories giant Claire's is coming to a Walgreens aisle near you.

The big picture: Claire's is expanding its products to Walgreens stores across the country. The partnership between the two major hometown corporations comes as many malls — where Claire's was first popularized — fall vacant and boutique piercing studios bring new competition.

The intrigue: Some have praised the company for adapting and staying relevant over the years.

Fast Company included Claire's on its 2023 list of Most Innovative Companies, crediting it for "eschewing the low-rent mall locations that it used to inhabit and instead targeting higher-end malls and shopping streets that see a lot of foot traffic."

Context: Claire's is already in Macy's, CVS, Kohl's and other major retailers.

Between the lines: Claire's core demographic is "Gen Zalpha," which is a combo of Gen Z, generally seen as ages 12-27, and Gen Alpha, which is anyone up to age 12, which the company calls the "most diverse, savvy and empathetic generation yet."

Last month, Claire's launched an ad campaign featuring pre-teens and teens whose talents include fashion design and music, and even a young film producer.

What's next: Claire's aims to be in 4,400 Walgreens by month's end.

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Claire's to sell at Walgreens stores nationwide

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